The Data Science of Digital Marketing

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5 Biggest Big Data in 2014

There’s a lot of big data available in 2014, many of it free and offering up invaluable information for businesses. Can there be too much of a good thing? Definitely, especially when you’re having trouble narrowing it down. Consider these five best resources for free big data in 2014, or figure out if it’s time you started collecting data yourself. Read More »

Best Round to Draft a Linebacker? Data Reveals Where NFL Teams Can Maximize Value

The NFL Draft is often referred to as an art form, rather than a science. While success in football isn’t hard to quantify, the trajectory from college football to professional football has been difficult to predict. Moreover, positions have been difficult to compare to one another, making the NFL draft incredibly unpredictable.

I set out to gauge the relative value of the average player drafted in each round –both in general and at a specific position. After which, I was able to compare the relative values. Doing so enables one to assess when to draft what position, as to maximize the relative value of that pick. Read More »

Five Mobile Marketing Best Practices

Mobile MarketingDid you know that 98% of Americans have a cell phone, and 58% of them have smartphones? Today’s consumer wants everything available at their fingertips, and they don’t want to wait. If you do not have a website that is optimized for mobile users, you could be missing out on a huge target market. Using mobile marketing can generate more buzz for your company, and will give your sales a boost if you do it correctly. Here are five mobile marketing best practices you need to follow.

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How to maximize your blog post’s reach with a $200 budget

As marketers, we realize that hitting the publish button on a new blog post just won’t cut it anymore. “If you build it, they will come” is now a distant fantasy on par with magical, dancing unicorns and candy rainbows.

If you invest the time to craft a great content piece, you owe it to yourself, your client, or your company to PROMOTE it!

So you’ve freed up some budget to promote this content. How should you spend it?

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A Data-Centric Approach Will Lead To Customer Centricity

This article was originally posted on BigData-Startups.  

A few years ago, with the rise of social media, many organisations thought that social media was the Holy Grail in marketing. Social media would solve all problems and customers would become the centre of each organisation. While social media has absolutely enabled customers to interact easier, better, faster and more-often with organisations and it has enabled organisations to know more about their customers, it has not resulted in truly customer-centric organisations. For that, one important aspect was missing: the capability of combining and analysing all data that was created during those interactions and linking it with other data within organisations.

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5 Mistakes You’re Probably Making While Marketing on Mobile

Many companies think that if their brand name pops up on the first page of a mobile search, they are doing well.  The problem is that consumers are using more than just mobile search to drive their research and purchase decisions, so if your company doesn’t have a comprehensive mobile experience with all the information that your customer needs, many customers will likely abandon you for a better mobile competitor.

Here are some common mistakes that companies make while marketing on mobile:

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E-Commerce Can No Longer Escape Big Data

Image Source: WikimediaThe way E-commerce is conducted today and will continue to be conducted into the future is inextricably linked to big data implementation. Big Data allows businesses to reach customers on a never before seen scale and it allows businesses to provide customers with uniquely tailored experiences. The best businesses have shown us that success comes from responding quickly and effectively to customers’ desires and concerns, which is why the following aspects of big data’s effect on E-commerce are so important.

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Which business model is best to choose for your online startup?

Choosing a business model that is best for your online startup is similar to choosing which girl to ask to your high-school prom. Any business model might work (i.e. she might say yes) and you can certainly try any of them (i.e. you can ask any girl), but finding the one that works best for you is a difficult task. What is right for you in the business model/prom date equation might not be what is right for similar businesses/your friends, so use the information below to determine the best business model for your company and then adapt this information to suit your companies’ specific needs.

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How to efficiently implement an online conversion channel

An online conversion channel is the path that a customer follows to make an online purchase. This path might go from a search engine to a home page to a checkout window or it might proceed in numerous other ways. Regardless of how exactly an online conversion channel works, the better this procedure, the more revenue it will bring to your website.

Unlike in the offline world, on the Internet it is difficult to convert customers potentially interested in your products because you cannot count on face-to-face sellers that spend time attending to customers’ last-minute uncertainties and questions in order to help them decide whether or not to buy your services/products.

Without a personal staff that can convince clients to buy your products it can be tough to sell items online, but there are aspects of offline shopping that you can replicate in the online world in order to make your online conversion channels as effective as possible. Here are the three most important of these aspects:

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5 Engaging Ways to Generate Case Studies & What to do With Them

image via sociable.co.uk

image via sociable.co.uk

Case studies are a great way to acquire new customers and are a major source of building credibility. Aside from a free trial, a case study is the best way to showcase to potential customers how some specific feature of your product/service will add value to their business. Last week, Eric Thomas discussed how “social proof” can influence the buying process, citing that 84% of consumers actively consider online reviews before making a purchase.

For B2B companies, a case study serves the same purpose as an ecommerce site’s online reviews. We know it’s important to host case studies on your site to aide prospects in the sales process, but how do you go about gathering case studies? Read More »

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