The Data Science of Digital Marketing

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5 Biggest Big Data in 2014

There’s a lot of big data available in 2014, many of it free and offering up invaluable information for businesses. Can there be too much of a good thing? Definitely, especially when you’re having trouble narrowing it down. Consider these five best resources for free big data in 2014, or figure out if it’s time you started collecting data yourself. Read More »

spinnakr x Dress-Lace Maxi Dress with Lace Overlay

This spinnaker x dress-lace wrap front dress dress is a maxi dress though it also has a lace insert. It’s a beautiful black color with a long flowing skirt, that goes to the feet, split at the thigh. The material is polyester and elastane, a great combo with a soft to touch feel. The semi-sheer lace is accompanied by a silky stretch mini-length slip, which helps you get around with ease, as does the round neckline. With the side split and eye keyhole back there is also some splashes of imagination. Great for formal or semi-formal occasions.
Some features of this lace dress include:
V-neckline
Wrap front
Our model wears a UK 8/EU 36/US 4
Embroidery to bust
Square neckline
Stretch waistband
94% Polyester” 6% Elastan

Best Round to Draft a Linebacker? Data Reveals Where NFL Teams Can Maximize Value

The NFL Draft is often referred to as an art form, rather than a science. While success in football isn’t hard to quantify, the trajectory from college football to professional football has been difficult to predict. Moreover, positions have been difficult to compare to one another, making the NFL draft incredibly unpredictable.

I set out to gauge the relative value of the average player drafted in each round –both in general and at a specific position. After which, I was able to compare the relative values. Doing so enables one to assess when to draft what position, as to maximize the relative value of that pick. Read More »

Five Mobile Marketing Best Practices

Mobile MarketingDid you know that 98% of Americans have a cell phone, and 58% of them have smartphones? Today’s consumer wants everything available at their fingertips, and they don’t want to wait. If you do not have a website that is optimized for mobile users, you could be missing out on a huge target market. Using mobile marketing can generate more buzz for your company, and will give your sales a boost if you do it correctly. Here are five mobile marketing best practices you need to follow.

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How to maximize your blog post’s reach with a $200 budget

As marketers, we realize that hitting the publish button on a new blog post just won’t cut it anymore. “If you build it, they will come” is now a distant fantasy on par with magical, dancing unicorns and candy rainbows.

If you invest the time to craft a great content piece, you owe it to yourself, your client, or your company to PROMOTE it!

So you’ve freed up some budget to promote this content. How should you spend it?

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A Data-Centric Approach Will Lead To Customer Centricity

This article was originally posted on BigData-Startups.  

A few years ago, with the rise of social media, many organisations thought that social media was the Holy Grail in marketing. Social media would solve all problems and customers would become the centre of each organisation. While social media has absolutely enabled customers to interact easier, better, faster and more-often with organisations and it has enabled organisations to know more about their customers, it has not resulted in truly customer-centric organisations. For that, one important aspect was missing: the capability of combining and analysing all data that was created during those interactions and linking it with other data within organisations.

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5 Mistakes You’re Probably Making While Marketing on Mobile

Many companies think that if their brand name pops up on the first page of a mobile search, they are doing well.  The problem is that consumers are using more than just mobile search to drive their research and purchase decisions, so if your company doesn’t have a comprehensive mobile experience with all the information that your customer needs, many customers will likely abandon you for a better mobile competitor.

Here are some common mistakes that companies make while marketing on mobile:

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E-Commerce Can No Longer Escape Big Data

Image Source: WikimediaThe way E-commerce is conducted today and will continue to be conducted into the future is inextricably linked to big data implementation. Big Data allows businesses to reach customers on a never before seen scale and it allows businesses to provide customers with uniquely tailored experiences. The best businesses have shown us that success comes from responding quickly and effectively to customers’ desires and concerns, which is why the following aspects of big data’s effect on E-commerce are so important.

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Which business model is best to choose for your online startup?

Choosing a business model that is best for your online startup is similar to choosing which girl to ask to your high-school prom. Any business model might work (i.e. she might say yes) and you can certainly try any of them (i.e. you can ask any girl), but finding the one that works best for you is a difficult task. What is right for you in the business model/prom date equation might not be what is right for similar businesses/your friends, so use the information below to determine the best business model for your company and then adapt this information to suit your companies’ specific needs.

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How to efficiently implement an online conversion channel

An online conversion channel is the path that a customer follows to make an online purchase. This path might go from a search engine to a home page to a checkout window or it might proceed in numerous other ways. Regardless of how exactly an online conversion channel works, the better this procedure, the more revenue it will bring to your website.

Unlike in the offline world, on the Internet it is difficult to convert customers potentially interested in your products because you cannot count on face-to-face sellers that spend time attending to customers’ last-minute uncertainties and questions in order to help them decide whether or not to buy your services/products.

Without a personal staff that can convince clients to buy your products it can be tough to sell items online, but there are aspects of offline shopping that you can replicate in the online world in order to make your online conversion channels as effective as possible. Here are the three most important of these aspects:

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