The Data Science of Digital Marketing

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How to maximize your blog post’s reach with a $200 budget

As marketers, we realize that hitting the publish button on a new blog post just won’t cut it anymore. “If you build it, they will come” is now a distant fantasy on par with magical, dancing unicorns and candy rainbows.

If you invest the time to craft a great content piece, you owe it to yourself, your client, or your company to PROMOTE it!

So you’ve freed up some budget to promote this content. How should you spend it?

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A Data-Centric Approach Will Lead To Customer Centricity

This article was originally posted on BigData-Startups.  

A few years ago, with the rise of social media, many organisations thought that social media was the Holy Grail in marketing. Social media would solve all problems and customers would become the centre of each organisation. While social media has absolutely enabled customers to interact easier, better, faster and more-often with organisations and it has enabled organisations to know more about their customers, it has not resulted in truly customer-centric organisations. For that, one important aspect was missing: the capability of combining and analysing all data that was created during those interactions and linking it with other data within organisations.

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5 Mistakes You’re Probably Making While Marketing on Mobile

Many companies think that if their brand name pops up on the first page of a mobile search, they are doing well.  The problem is that consumers are using more than just mobile search to drive their research and purchase decisions, so if your company doesn’t have a comprehensive mobile experience with all the information that your customer needs, many customers will likely abandon you for a better mobile competitor.

Here are some common mistakes that companies make while marketing on mobile:

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E-Commerce Can No Longer Escape Big Data

Image Source: WikimediaThe way E-commerce is conducted today and will continue to be conducted into the future is inextricably linked to big data implementation. Big Data allows businesses to reach customers on a never before seen scale and it allows businesses to provide customers with uniquely tailored experiences. The best businesses have shown us that success comes from responding quickly and effectively to customers’ desires and concerns, which is why the following aspects of big data’s effect on E-commerce are so important.

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Which business model is best to choose for your online startup?

Choosing a business model that is best for your online startup is similar to choosing which girl to ask to your high-school prom. Any business model might work (i.e. she might say yes) and you can certainly try any of them (i.e. you can ask any girl), but finding the one that works best for you is a difficult task. What is right for you in the business model/prom date equation might not be what is right for similar businesses/your friends, so use the information below to determine the best business model for your company and then adapt this information to suit your companies’ specific needs.

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How to efficiently implement an online conversion channel

An online conversion channel is the path that a customer follows to make an online purchase. This path might go from a search engine to a home page to a checkout window or it might proceed in numerous other ways. Regardless of how exactly an online conversion channel works, the better this procedure, the more revenue it will bring to your website.

Unlike in the offline world, on the Internet it is difficult to convert customers potentially interested in your products because you cannot count on face-to-face sellers that spend time attending to customers’ last-minute uncertainties and questions in order to help them decide whether or not to buy your services/products.

Without a personal staff that can convince clients to buy your products it can be tough to sell items online, but there are aspects of offline shopping that you can replicate in the online world in order to make your online conversion channels as effective as possible. Here are the three most important of these aspects:

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5 Engaging Ways to Generate Case Studies & What to do With Them

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image via

Case studies are a great way to acquire new customers and are a major source of building credibility. Aside from a free trial, a case study is the best way to showcase to potential customers how some specific feature of your product/service will add value to their business. Last week, Eric Thomas discussed how “social proof” can influence the buying process, citing that 84% of consumers actively consider online reviews before making a purchase.

For B2B companies, a case study serves the same purpose as an ecommerce site’s online reviews. We know it’s important to host case studies on your site to aide prospects in the sales process, but how do you go about gathering case studies? Read More »

11 Skills You Need to Become a Fullstack Marketer & 23 Resources to Learn Them (plus a FREE eBook Download!)

This is a post in a series on fullstack marketing. You can download our ebook “The Complete & Essential Guide to Fullstack Marketing” below.

The Complete & Essential Guide to Fullstack Marketing

Full Stack Marketing Ebook Cover
  • This guide helps you quickstart your journey to develop the most important fullstack skills.

If you’ve been keeping up with our content, you should have a good idea of what a fullstack marketer is by now. If you haven’t been keeping up with our blog (tsk, tsk!) a fullstack marketer is a hybrid creative thinker and technical doer. He/she is a self-sustaining and highly efficient marketer who completes a variety of tasks each day ranging from brainstorming, building and activating campaigns, to using analytics to report and improve on them. The in-depth job of a fullstack marketer is no easy feat, so it’s no surprise that most have a full kit of tools, programs, and resourcs to help guide them through their work. Read More »

How SaaS Companies Can Use Social Proof to Boost Sales

Fact: “8/10 People Read Online Reviews Before Purchasing”

Image via

Image via

Customer service is becoming more and more important as we transform into a digitally social world. If you ask anyone in a service related or consumer field, they will tell you how unhappy the phrase “the customer is always right” makes them.  Luckily, in the tech realm, the customer does not always have to be right, but they always have to be happy. Let’s take a moment to think about the fact that 84% of Americans consider online reviews before making a purchase. By understanding how online reviews of physical products boosts sales on ecommerce sites, web/tech companies can leverage the same opportunities by clearly displaying case studies and success stories from happy customers. In short, social proof leads to sales. Read More »

6 Ways To Hack Conversions By Building Better Calls To Action

When it comes to CTAs, the last thing you want to do is overwhelm a prospect.

When it comes to CTAs, the last thing you want to do is overwhelm a prospect.

Calls to action are a web company’s best friend and closest ally. As you should know, calls to action are used to prompt a user or visitor to take some specific action; whether that’s to subscribe to a newsletter, download a piece of content, or start using a product. If done right, setting up appropriate calls to action are the most effective way to up conversions. Most importantly, your call to action statement has to be short and precise to be effective enough. If you want to win users, here are a few things you must do to make your calls to action more appealing.

As digital marketers, we’re all looking to convert leads into customers, Read More »

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