Launched in 2009, Kickstarter has become the most popular crowd funding site today. Kickstarter and other crowd funding websites allow individuals to collectively fund projects such as artwork, movies, music, and games as well as hardware and tech projects. In exchange for funding, creators offer their backers rewards that range from social media shout outs to physical products. Backers who give more money will usually receive more, whether their reward is a special screening of a film or multiple products. Successful products that have used Kickstarter include the Pebble watch, Ouya video game console and a Veronica Mars movie project. Recently, Zach Braff turned to Kickstarter to fund a follow up to Garden State, which quickly raised over two million dollars. But how sustainable is Kickstarter, and more importantly, how tenable is crowd funding in general? Read More
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