As marketers, we realize that hitting the publish button on a new blog post just won’t cut it anymore. “If you build it, they will come” is now a distant fantasy on par with magical, dancing unicorns and candy rainbows.
If you invest the time to craft a great content piece, you owe it to yourself, your client, or your company to PROMOTE it!
So you’ve freed up some budget to promote this content. How should you spend it?