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Monthly Archives: June 2011

The Big Revolt: Is a Tweet Uprising in the Cards?

Things that won’t be happening anytime soon: The Spinnakr team having any kind of social life Or successful relationships A twitter uprising because of in-stream advertising   The introduction of in-stream advertising (Forced! about topics I don’t even like or want!) is a bunch of b.s.  I’m personally very irritated that some of my potential …

Four Twitter Lessons Brands Can Learn from the Taliban

The Taliban posted their first English-language tweet last month, finding time amidst their multi-front insurgency in Afghanistan to make progress on their social media strategy. The most obvious lesson: this should be a wake-up call to various brands and organizations who don’t seem to have time to figure out social media. If the Taliban can …

If Twitter is a classroom, what are your followers learning from you?

“I could never get people to speak up,” Professor Chakravarty said. “Everybody’s intimidated.” “It’s clear to me,” he added, “that absent this kind of social media interaction, there are things students think about that normally they’d never say.” Twitter and other backchannel technologies have begun to take foot in the nation’s classrooms. One of the …

What’s Holding You Back

Imagine a scenario. Your organization has lost out to a competitor. Or your recent marketing plan hasn’t had the results you expected. Your hottest product has been underselling. Or your organization just feels stagnant. Sound familiar?  It should be – over 1/3 of all small businesses fail, another 1/3 barely breakeven, and the last 1/3 …

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