A Digital Renaissance The focus of digital marketing is shifting from the now-well-understood trifecta of email marketing, search marketing and social media engagement* to more nuanced but powerful technologies and services that take advantage of both the changing nature of the web and shifting consumer expectations for relevant information and content. This change is re-defining …
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9 Ways to Deal With Negative Consumer Feedback Online
People are purchasing more products and services online, the values of which they can’t physically judge. Therefore, consumers rely heavily upon reviews on the Internet, forcing companies to be increasingly wary of their online reputations. The pervasion of social media in marketing has made it easier for reviews to permeate the online space. One study …