The Data Science of Digital Marketing

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Monthly Archives: July 2012

Soft Sells: Marketing Strategies for Startups

It sounds crazy, but shortly after reading Christopher McDougall’s Born to Run, I decided to ditch my $140 running shoes and fancy orthotics to run barefoot. Nowhere in the book was I told to buy minimalist shoes, yet the dozens of studies I encountered were enough to convince me that transitioning to barefoot running is …

The Education of a Digital Marketer

The Problem As digital marketing evolves towards an increased emphasis on data-driven decisions, we marketers must rise to the occasion and develop the appropriate skills. As it stands, unfortunately, such skills are in short supply around the world. In a recent survey of 200 global marketers, 23% of survey respondents complained that finding “top-flight” digital …

An Intern’s Guide to Thriving in Work & Life During the D.C. Summer

As you sit in your sweltering July sublet (possibly still without power, thanks to the derecho), you may find yourself assessing the progress of your summer goals. After all, this is the mid-point of the internship season, and an ideal time for reflection and assessment. Hopefully, you’re realizing how much you’ve learned and accomplished already and …

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