Spinnakr Blog

Author Archives: Adam Bonnifield

Spinnakr Interview with the Great Robert Scoble

Apr 11th, 2012 by Adam Bonnifield, has views and 0 comments

Recently we spent some time chatting with Rackspace’s Robert Scoble. Read his article about Spinnakr on Building43 and watch the full interview below:

Spinnakr Brings AngelList to Your Startup’s Website

Oct 21st, 2011 by Adam Bonnifield, has views and 0 comments

If you want to use your website to raise money from early-stage investors, there  aren’t a lot of great options, for three reasons: Company websites are customer-facing, so they spend more time describing current product offerings than team and long-term vision, Contact pages are built for mass communication, but most investors won’t want to use a [...]

Startups: 11 Ways Your Website Can Win You Investors

Oct 17th, 2011 by Adam Bonnifield, has views and 0 comments

Fundraising has been on our minds since Spinnakr joined 500 Startups.  In fact, fundraising is on lots of minds in the Valley, and everyone in our class at 500 wants to maximize their chances of raising capital. Since we have some expertise about what works and doesn’t in website engagement, and a tool that can be used to [...]

The Download: Can a billion-dollar tech company be built in D.C. alone?

Oct 16th, 2011 by Adam Bonnifield, has views and 0 comments

Great coverage in the Washington Post about Spinnakr’s temporary relocation to Mountain View, California as part of the newest 500 Startups class.

Twitter Strategy: the 80/20 Rule

Oct 8th, 2011 by Adam Bonnifield, has views and 0 comments

There are hundreds of 80 / 20 rules, but one that applies to Twitter is put especially well by Business Blogs: 80% of your social media activity should be about helping your community, and 20% should be about promoting yourself. Here’s why: “No one cares about you.  Instead, they care about how you can help [...]

The End of Demographics: How Marketers Are Going Deeper With Personal Data

Jul 1st, 2011 by Adam Bonnifield, has views and 0 comments

Psychographics look at the mental model of the consumer in the context of a customer lifecycle. Amazon.com has long been a leader in this space, through innovations like “recommended products” and “users like me also bought.” Its algorithms have learned to predict its users, and what they are interested in. And now, there are a [...]

Four Twitter Lessons Brands Can Learn from the Taliban

Jun 18th, 2011 by Adam Bonnifield, has views and 0 comments

The Taliban posted their first English-language tweet last month, finding time amidst their multi-front insurgency in Afghanistan to make progress on their social media strategy. The most obvious lesson: this should be a wake-up call to various brands and organizations who don’t seem to have time to figure out social media. If the Taliban can [...]

D.C.: The Next Start-up Capital?

Mar 7th, 2011 by Adam Bonnifield, has views and 0 comments

From Inc: “LivingSocial, Clearspring, and Opower are just a few of the more recognizable start-ups that are based in Washington, but ‘scrappy up-and-comers,’ like skeevisArts and Spinnakr are setting down their roots, too.”

Is @WikiLeaks Being Censored? No, Just Bad at Twitter

Feb 13th, 2011 by Adam Bonnifield, has views and 0 comments

Some have claimed in recent weeks that Twitter has been censoring the discussion of Wikileaks, rumors spurred on by the organization itself. Most of the debate comes down to claims that Twitter’s trending topics list is not sufficiently recognizing Wikileaks: The term #Wikileaks blows the other terms out of the water over the entire course [...]

XKCD on the First Web Start-Up that Dared to Dream

Feb 8th, 2011 by Adam Bonnifield, has views and 0 comments

Read the comic, paying homage to arguably the most ambitious web start-up in history:  http://zombo.com/