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Author Archives: C. Rennella and D. Carreras

Cristian Rennella (LinkedIn ) and David Carreras (Facebook) are cofounders of, an online startup that compares financial products such as credit cards, auto insurance and investment funds. They specialize in web / mobile startups for the Latin American region and they are based in Brazil. They are excited about the startup community that is growing in South America and they encourage other entrepreneurs to get involved. Check out their site here: El Mejor Trato

How to efficiently implement an online conversion channel

An online conversion channel is the path that a customer follows to make an online purchase. This path might go from a search engine to a home page to a checkout window or it might proceed in numerous other ways. Regardless of how exactly an online conversion channel works, the better this procedure, the more …

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