Author Archives: M. Garris and K. Mishra

Molly Garris and Karen Mishra are the co-authors of the forthcoming Mobile Marketing Strategies which will be published by Business Expert Press later this year. You can reach them @MollyGarris and @KarenMishra.

5 Mistakes You’re Probably Making While Marketing on Mobile

Many companies think that if their brand name pops up on the first page of a mobile search, they are doing well.  The problem is that consumers are using more than just mobile search to drive their research and purchase decisions, so if your company doesn’t have a comprehensive mobile experience with all the information …

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