The Data Science of Digital Marketing

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Author Archives: Mark van Rijmenam

Mark is the founder of the number one big data knowledge platform BigData-Startups.com. He is a strategist who advises organizations on how to develop their big data strategies. As such, Mark is a well sought-after speaker on this topic. He is author of the book “Think Bigger - Developing a Successful Big Data Strategy for Your Business”.

A Data-Centric Approach Will Lead To Customer Centricity

This article was originally posted on BigData-Startups.   A few years ago, with the rise of social media, many organisations thought that social media was the Holy Grail in marketing. Social media would solve all problems and customers would become the centre of each organisation. While social media has absolutely enabled customers to interact easier, …

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