Spinnakr Blog

Author Archives: Michelle Tellock

More is Better: Respond to Traffic Spikes by Preparing for Traffic Spikes

Aug 17th, 2011 by Michelle Tellock, has views and 0 comments

We don’t say when because there’s something about the possibility, of more. More tequila, more love, more anything. More is better. First, forgive me for quoting Grey’s Anatomy. [Thanks.] Second, let me point out the obvious: more isn’t always better – unless you know how to handle yourself. The case with tequila is pretty obvious. [...]

Why does your website suck?

Jul 11th, 2011 by Michelle Tellock, has views and 0 comments

It’s the modern truism: technology changes quickly. Web self-publishing service Geocities – and its amazing variety of garish color schemes with HTML enhancements – doesn’t even exist as a service any more. The internet and seemingly omnipotent smartphones have fundamentally changed our way of life. We’ve become used to getting everything we want, when we [...]

If Twitter is a classroom, what are your followers learning from you?

Jun 15th, 2011 by Michelle Tellock, has views and 0 comments

“I could never get people to speak up,” Professor Chakravarty said. “Everybody’s intimidated.” “It’s clear to me,” he added, “that absent this kind of social media interaction, there are things students think about that normally they’d never say.” Twitter and other backchannel technologies have begun to take foot in the nation’s classrooms. One of the [...]

Matching Social Media Budgets to Program Priorities

Mar 10th, 2011 by Michelle Tellock, has views and 0 comments

It might be tough – yet necessary – to measure social media’s ROI. One of the most difficult things about the ROI calculation, though, is knowing what kind of investments to be making in the first place. A recent survey of corporate social strategists by Altimeter Group suggests that budgets should be based on the [...]

It’s 2011: Do you know where your social ROI is?

Mar 10th, 2011 by Michelle Tellock, has views and 0 comments

Times they are a-changing. In 2008, 94% of companies did not measure the ROI of their social media presence. But, as Mashable’s Erica Swallow points out, “in 2011, that’s not an option. Business decisions are best made when they are based on hard numbers that measure success, and social media efforts are no longer an [...]

When Walls Come Down: Personal Collides with Professional, and Social Succeeds

Feb 17th, 2011 by Michelle Tellock, has views and 0 comments

Step 1. Become a Twitter aficionado: use it personally, and then become a “social media expert” at your job. Tweet on behalf of your organization, sometimes even when you’re off the clock. Use some snazzy tool like HootSuite to help you manage your various personal and professional accounts. Step 2. While making use of said [...]

Winning the Future by Starting Up America

Feb 2nd, 2011 by Michelle Tellock, has views and 0 comments

In his plan for winning the future, President Obama called upon the private sector to help the American economy grow by “out-innovating, out-educating, and out-building our competitors.” The CEOs, university presidents, entrepreneurs, foundations, non-profits, and federal officials involved in the Startup America Partnership are trying to make that plan a reality. On Monday, the Obama [...]