Spinnakr Blog

Author Archives: Rachelle Palmer

The Big Revolt: Is a Tweet Uprising in the Cards?

Jun 27th, 2011 by Rachelle Palmer, has views and 0 comments

Things that won’t be happening anytime soon: The Spinnakr team having any kind of social life Or successful relationships A twitter uprising because of in-stream advertising   The introduction of in-stream advertising (Forced! about topics I don’t even like or want!) is a bunch of b.s.  I’m personally very irritated that some of my potential [...]

What’s Holding You Back

Jun 2nd, 2011 by Rachelle Palmer, has views and 0 comments

Imagine a scenario. Your organization has lost out to a competitor. Or your recent marketing plan hasn’t had the results you expected. Your hottest product has been underselling. Or your organization just feels stagnant. Sound familiar?  It should be – over 1/3 of all small businesses fail, another 1/3 barely breakeven, and the last 1/3 [...]

Show me the data!

May 11th, 2011 by Rachelle Palmer, has views and 0 comments

Confession: When I decided to buy a car, I ran statistical regression analysis to calculate how much I should pay for it, based on mileage, color, features, year, and location.  I like measuring things. Metrics tell me where I’m at in the game and how much longer I have to stay awake.  If you hate [...]

Having No Strategy is Not a Winning Strategy

Mar 31st, 2011 by Rachelle Palmer, has views and 0 comments

Once upon a time, a manager came into an office.  Jim, he said, we need a social media strategy! A winning strategy! We need A Facebook Page!  and definitely a Twitter Account! Jim, ever the dutiful employee, opened up both. He copied information from the corporate website, got some google images. Then he sat back [...]

You Don’t Know What I Want

Mar 9th, 2011 by Rachelle Palmer, has views and 0 comments

Recently I watched the TED talk given by media researcher Johanna Blakley on the very titillatingly named topic : Social Media and the End of Gender.  And while I do think Blakley covered some interesting ground, what I found most interesting about the talk was the idea of communities being based on shared interests and [...]