A couple of weeks ago, I “signed up” for services offered on 20 websites with the goal of evaluating sign-up experiences. Most of the sample are startups, but I included more established businesses, too. Since then, I have been evaluating my experiences with their sign-up campaigns. You might be wondering, what is a sign-up campaign …
Author Archives: Shoshana Yun
9 Ways to Deal With Negative Consumer Feedback Online
People are purchasing more products and services online, the values of which they can’t physically judge. Therefore, consumers rely heavily upon reviews on the Internet, forcing companies to be increasingly wary of their online reputations. The pervasion of social media in marketing has made it easier for reviews to permeate the online space. One study …
Top Two Post Sign-Up Drip Campaigns
If you took environmental science in high school, then you’re familiar with the concept of drip irrigation: the process of providing plants with drops of water, feeding them without drowning them, etc. Drip campaigns use the same concept, hence the name, only with emails and customers instead of water and plants. The goal is to …