Five Mobile Marketing Best Practices

Mobile MarketingDid you know that 98% of Americans have a cell phone, and 58% of them have smartphones? Today’s consumer wants everything available at their fingertips, and they don’t want to wait. If you do not have a website that is optimized for mobile users, you could be missing out on a huge target market. Using mobile marketing can generate more buzz for your company, and will give your sales a boost if you do it correctly. Here are five mobile marketing best practices you need to follow.

Become a Mobile Marketing Consumer

Getting into mobile marketing is not very difficult. You first have to become a power user of mobile marketing yourself. This means becoming an avid user of mobile marketing, since the best way to understand it is to experience it. Becoming a power user involves learning to use QR codes, checking-in using Go-Walla or Foursquare, clicking a banner ad, using Google Voice Search so as to locate a shopping mall or restaurant, among a host of other solutions. You should make it a daily habit to explore the many mobile marketing solutions that are available; so as to get a good idea of how mobile marketing works.

Optimize Your Mobile Website

Create a mobile website to make it easier for customers to find your information.  When creating the website, you should remember that such websites are meant for people who want information quickly. The websites should be kept simple and streamlined. You should include maps that provide the location of your business, as well as phone numbers that are click-to-call. If you are in the restaurant business, add a feature for people to book a dining table through their phones. Yelp.com has some great options to help businesses get started with mobile marketing and mobile websites.

Claim Your Listing

There are several websites that allow you to claim your listing. Google+ and Yelp.com are two of the most important websites you need to claim your listing with. Claiming your business’s listing allows you to corroborate your business’s information, create mobile discount offers (for when your customers “check-in”), and do several other useful things. On sites like Go-Walla, Foursquare, Google+ and Yelp, people can click to call your website directly from their mobile device, but you need to claim your listing to optimize this mobile-friendliness.
Mobile Marketing

Implement a Mobile Campaign

Create an effective mobile campaign to get your customers attention. Mobile campaigns are easy to run using the mobile advertising networks such as Millennial Media, AdMob, iAd, MobClix, and others. These networks help set-up advertisement campaigns and have them ready for launching. SMS messages can be sent along with Facebook campaigns, check-in campaigns and other features to gain the attention of your audience.

Target Your Messages

To see a boost with your mobile marketing campaign, focus on creating targeted messages. A targeted message will be created for individual customers. Some companies create SMS campaigns that use analytics to determine what customers want, and which messages they are likely to respond to. You can create a campaign that will insert the individuals name in the SMS text if you want to make the message personalized. Messages that include customers’ names have proven to have twice as high open rates and significantly higher conversion rates.

 

About the author: If you want to get in touch with your customers, you need to go mobile! Creating a mobile campaign is one of the many things you can acquire when you market with Agency Fusion in Salt Lake City. Nicole works for Agency Fusion in Salt Lake City, UT where she helps companies build and market websites. Connect with her on Twitter to learn more!

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