Category Archives: Analytics

E-Commerce Can No Longer Escape Big Data

The way E-commerce is conducted today and will continue to be conducted into the future is inextricably linked to big data implementation. Big Data allows businesses to reach customers on a never before seen scale and it allows businesses to provide customers with uniquely tailored experiences. The best businesses have shown us that success comes …

11 Skills You Need to Become a Fullstack Marketer & 23 Resources to Learn Them (plus a FREE eBook Download!)

This is a post in a series on fullstack marketing. You can download our ebook “The Complete & Essential Guide to Fullstack Marketing” below. The Complete & Essential Guide to Fullstack Marketing If you’ve been keeping up with our content, you should have a good idea of what a fullstack marketer is by now. If …

6 Ways To Hack Conversions By Building Better Calls To Action

Calls to action are a web company’s best friend and closest ally. As you should know, calls to action are used to prompt a user or visitor to take some specific action; whether that’s to subscribe to a newsletter, download a piece of content, or start using a product. If done right, setting up appropriate …

Rethinking Old Blog Content Under Hummingbird’s Watchful Eye

In digital marketing, there are some topics that are super fun and exciting to talk about (like social media trends), and some that aren’t as sexy. SEO is one of the not-so-sexy topics, but it’s incredibly important to your company’s overall content strategy, you can’t afford to ignore it. The easiest solution to improve your …

Hacking The Power of Viral Content

What makes some content go viral, while similar content never reaches any audience at all? Is it magic? Well, magic would certainly help, but the short answer is no. Sometimes, content strikes the right chord at the right moment, and in a perfect storm of virality it gets viewed by millions of people. Normally, however, …

#SpinnakrTalks: 5 SEO Experts Weigh in on Hummingbird & Encrypted Search

A few days ago I wrote about Google’s recent changes: 100% encrypted search queries and the implementation of their new algorithm, Hummingbird. I also mentioned that Spinnakr would be starting a series of panels – #SpinnakrTalks – to bring together industry professionals, strategists and enthusiasts. Yesterday we held our first panel and discussed Google’s moves …

Google’s Hummingbird & Encrypted Search Changes Provide New Challenges to Digital Marketing

The Basics: All Encrypted Search on Google The web is abuzz with news of Google’s recent updates to search security. If you’re not aware, or are having trouble understanding, I’ll explain. In 2011 Google switched to encrypted search for anyone who was logged into a Google account. That meant any organic search queries (searched by …

Email Marketing is Changing, Not Dying

Email marketing is one of the most (if not the most) important marketing channel for businesses. However, achieving success with email is becoming more and more challenging for marketers. This article will give the statistics that demonstrate why email engagement is so important. I’ll also highlight the different tactics and techniques you can use to …

Can We All Stop Using the Term “Big Data?”

By now, it is clear that vendors (any company that monetizes in the “big data” industry) have effectively killed the term “big data.” Sure, industry leaders and the media helped in the process, but the biggest responsibility for the death of one of the most misunderstood and overly-hyped terms falls on the shoulders of the …

When Big Data & The Real World Collide

Look back on the past decade. So much has changed, and yet so little is different. Ten years ago, you probably had a keychain with 83 plastic loyalty cards, a super awesome flip phone, a wallet the size of a brick, an iPod with a scroll wheel, and a pack of those refreshing Listerine strips …

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