The Data Science of Digital Marketing

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Category Archives: Best Practices

A Data-Centric Approach Will Lead To Customer Centricity

This article was originally posted on BigData-Startups.   A few years ago, with the rise of social media, many organisations thought that social media was the Holy Grail in marketing. Social media would solve all problems and customers would become the centre of each organisation. While social media has absolutely enabled customers to interact easier, …

5 Engaging Ways to Generate Case Studies & What to do With Them

Case studies are a great way to acquire new customers and are a major source of building credibility. Aside from a free trial, a case study is the best way to showcase to potential customers how some specific feature of your product/service will add value to their business. Last week, Eric Thomas discussed how “social …

11 Skills You Need to Become a Fullstack Marketer & 23 Resources to Learn Them (plus a FREE eBook Download!)

This is a post in a series on fullstack marketing. You can download our ebook “The Complete & Essential Guide to Fullstack Marketing” below. The Complete & Essential Guide to Fullstack Marketing If you’ve been keeping up with our content, you should have a good idea of what a fullstack marketer is by now. If …

How SaaS Companies Can Use Social Proof to Boost Sales

Fact: “8/10 People Read Online Reviews Before Purchasing” Customer service is becoming more and more important as we transform into a digitally social world. If you ask anyone in a service related or consumer field, they will tell you how unhappy the phrase “the customer is always right” makes them.  Luckily, in the tech realm, …

6 Ways To Hack Conversions By Building Better Calls To Action

Calls to action are a web company’s best friend and closest ally. As you should know, calls to action are used to prompt a user or visitor to take some specific action; whether that’s to subscribe to a newsletter, download a piece of content, or start using a product. If done right, setting up appropriate …

SpinnakrTalks: 6 Fullstack Marketers Discuss The Future of Digital Marketing

When there’s something new on the horizon in the tech/startup world, our favorite thing to do is talk it into an oblivion. Last week’s SpinnakrTalks Panel was our foray into the realm of full-stack marketing as we spoke to 6 full-stack marketing experts about the future of our industry. I strongly believe that the rise …

Fullstack Marketers Are Changing The Game

Small Companies Need Employees with Horizontal Knowledge of the Marketing Stack Startups are their own breed – of everything. We pride ourselves on doing things differently, being efficient (or lean), highly technical, and intelligently skilled. At Spinnakr, we have an “all hands on deck” (is that a nautical pun?) attitude about almost everything because we’re …

Rethinking Old Blog Content Under Hummingbird’s Watchful Eye

In digital marketing, there are some topics that are super fun and exciting to talk about (like social media trends), and some that aren’t as sexy. SEO is one of the not-so-sexy topics, but it’s incredibly important to your company’s overall content strategy, you can’t afford to ignore it. The easiest solution to improve your …

Email Marketing for Relationship Building: Getting Past the Customer Stage

To infinity and beyond! Content marketing. Email marketing. Depending on what corner of the internet you read, they’re either dead, or they’re thriving. From where I stand, I’d say they’re thriving. Well, “thriving” might not be the right word, but they are far from obsolete. Relationships still and will forever need to be built, and …

#SpinnakrTalks Real Time Marketing: 6 Marketing Experts Tell Us How To Win at RTM

Before yesterday, if someone had played a word association game with me and said “real time marketing,” I would have replied “Oreo!” Little did I know, Oreo didn’t set the stage for real time marketing, it just raised the bar pretty high and unleashed a furious buzz around the term. As it turns out, Old …

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