Spinnakr Blog

Category Archives: Brand Marketing

Why does your website suck?

Jul 11th, 2011 by Michelle Tellock, has views and 0 comments

It’s the modern truism: technology changes quickly. Web self-publishing service Geocities – and its amazing variety of garish color schemes with HTML enhancements – doesn’t even exist as a service any more. The internet and seemingly omnipotent smartphones have fundamentally changed our way of life. We’ve become used to getting everything we want, when we [...]

The Big Revolt: Is a Tweet Uprising in the Cards?

Jun 27th, 2011 by Rachelle Palmer, has views and 0 comments

Things that won’t be happening anytime soon: The Spinnakr team having any kind of social life Or successful relationships A twitter uprising because of in-stream advertising   The introduction of in-stream advertising (Forced! about topics I don’t even like or want!) is a bunch of b.s.  I’m personally very irritated that some of my potential [...]

Four Twitter Lessons Brands Can Learn from the Taliban

Jun 18th, 2011 by Adam Bonnifield, has views and 0 comments

The Taliban posted their first English-language tweet last month, finding time amidst their multi-front insurgency in Afghanistan to make progress on their social media strategy. The most obvious lesson: this should be a wake-up call to various brands and organizations who don’t seem to have time to figure out social media. If the Taliban can [...]

What’s Holding You Back

Jun 2nd, 2011 by Rachelle Palmer, has views and 0 comments

Imagine a scenario. Your organization has lost out to a competitor. Or your recent marketing plan hasn’t had the results you expected. Your hottest product has been underselling. Or your organization just feels stagnant. Sound familiar?  It should be – over 1/3 of all small businesses fail, another 1/3 barely breakeven, and the last 1/3 [...]

Show me the data!

May 11th, 2011 by Rachelle Palmer, has views and 0 comments

Confession: When I decided to buy a car, I ran statistical regression analysis to calculate how much I should pay for it, based on mileage, color, features, year, and location.  I like measuring things. Metrics tell me where I’m at in the game and how much longer I have to stay awake.  If you hate [...]

Matching Social Media Budgets to Program Priorities

Mar 10th, 2011 by Michelle Tellock, has views and 0 comments

It might be tough – yet necessary – to measure social media’s ROI. One of the most difficult things about the ROI calculation, though, is knowing what kind of investments to be making in the first place. A recent survey of corporate social strategists by Altimeter Group suggests that budgets should be based on the [...]

It’s 2011: Do you know where your social ROI is?

Mar 10th, 2011 by Michelle Tellock, has views and 0 comments

Times they are a-changing. In 2008, 94% of companies did not measure the ROI of their social media presence. But, as Mashable’s Erica Swallow points out, “in 2011, that’s not an option. Business decisions are best made when they are based on hard numbers that measure success, and social media efforts are no longer an [...]

You Don’t Know What I Want

Mar 9th, 2011 by Rachelle Palmer, has views and 0 comments

Recently I watched the TED talk given by media researcher Johanna Blakley on the very titillatingly named topic : Social Media and the End of Gender.  And while I do think Blakley covered some interesting ground, what I found most interesting about the talk was the idea of communities being based on shared interests and [...]

When Walls Come Down: Personal Collides with Professional, and Social Succeeds

Feb 17th, 2011 by Michelle Tellock, has views and 0 comments

Step 1. Become a Twitter aficionado: use it personally, and then become a “social media expert” at your job. Tweet on behalf of your organization, sometimes even when you’re off the clock. Use some snazzy tool like HootSuite to help you manage your various personal and professional accounts. Step 2. While making use of said [...]

Is @WikiLeaks Being Censored? No, Just Bad at Twitter

Feb 13th, 2011 by Adam Bonnifield, has views and 0 comments

Some have claimed in recent weeks that Twitter has been censoring the discussion of Wikileaks, rumors spurred on by the organization itself. Most of the debate comes down to claims that Twitter’s trending topics list is not sufficiently recognizing Wikileaks: The term #Wikileaks blows the other terms out of the water over the entire course [...]