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Category Archives: Brand Marketing

Data & Graph Search: What It Means For Marketing

Most marketers on Facebook would agree that the site has a funny way of showing its appreciation to the people who are spending big dollars to advertise. Just when brands finally get into the swing of things with a previous update, the social networking giant manages to roll out something new. By and large, these …

Power to the People: Online Community Management 101

Social media has given people the power to interact with brands anytime, night or day, whether it’s to rave about their favorite product or rant about terrible customer service. With great power in the hands of fans, great responsibility is entrusted to the community manager as more and more companies want to keep track of …

3 Strategies For Facebook Marketing and 5 Brands that Really Get It

Since Facebook’s rise to social king, it seems like every company and brand is now on the site. However, a presence on Facebook doesn’t necessarily mean a company’s marketing strategy on Facebook is working for them. Earlier this year, Mashable ran an article called “Steal These 3 Social Marketing Tricks From Top Brands,” which outlined three …

Designing a New Spinnakr Mascot

While researching the 15 Cutest Startup Spirit Animals of All Time, we started to feel like something was missing in Spinnakr’s brand imagery. About the same time, we met Patrick Siren, founder of a new design firm called Spectr. When we talked to Spectr about our still vague goal, to have a nautical-theme-appropriate mascot that …

Marketing Game of Thrones: You Win or You Die

With the premiere of season three of Game of Thrones last Sunday, HBO generated tremendous excitement for one of the most popular shows on TV. Although the show has already developed a loyal following, HBO effectively used interactive marketing to further increase interest. With their seamless integration of online and IRL strategies, this marketing campaign …

5 Marketing Lessons Startups Should Learn from Big Brands

The startup life is a life of struggle.  There’s no time, no money, no resources, no man power, no sleep.  Taking that into account, it may seem like a fruitless task to many startups to even think of emulating bigger name brands in their marketing efforts.  After all, Oreo could swallow your entire company whole …

Why 2013 Will be a Breakout Year for Marketing via Blogs

Earlier this month, Technorati, a leading authority on blogs and their influence, published their Digital Influence Report containing insights based on surveys of more than 6,000 influencers, 1,200 consumers and 150 top brand marketers. Key metrics culled from these surveys include: how brands are spending money on digital marketing, how consumers are influenced by digital channels, and …

Five Lessons in Social Marketing, Courtesy of Warby Parker

Most businesses in this day and age realize that having a social media presence isn’t really an option, but a requirement if they want to engage their existing customers, keep them happy, stay in their minds and attract new customers.  However, all too often a business will have a presence on social media and not …

The 15 Cutest Startup Spirit Animals of All Time

You may have noticed that your startup services come with an added bonus in the form of an adorable cartoon mascot.  This isn’t actually a new trend. It’s one that’s been around at least 17 years since the creation of Linux’s Tux. But if you didn’t notice it until recently, there’s good reason. During the …

A Better Google Analytics Dashboard for Content Marketing (and How to Use It)

Google Analytics (GA) is a free and amazingly powerful tool for understanding your traffic, but it’s also poorly designed, overly complicated, and hard to use. For many of our customers who are looking to use a simple, free analytics product to do content marketing, this complexity is a huge obstacle to getting anything out of …

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