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Category Archives: Customer Service

A Data-Centric Approach Will Lead To Customer Centricity

This article was originally posted on BigData-Startups.   A few years ago, with the rise of social media, many organisations thought that social media was the Holy Grail in marketing. Social media would solve all problems and customers would become the centre of each organisation. While social media has absolutely enabled customers to interact easier, …

E-Commerce Can No Longer Escape Big Data

The way E-commerce is conducted today and will continue to be conducted into the future is inextricably linked to big data implementation. Big Data allows businesses to reach customers on a never before seen scale and it allows businesses to provide customers with uniquely tailored experiences. The best businesses have shown us that success comes …

5 Engaging Ways to Generate Case Studies & What to do With Them

Case studies are a great way to acquire new customers and are a major source of building credibility. Aside from a free trial, a case study is the best way to showcase to potential customers how some specific feature of your product/service will add value to their business. Last week, Eric Thomas discussed how “social …

How SaaS Companies Can Use Social Proof to Boost Sales

Fact: “8/10 People Read Online Reviews Before Purchasing” Customer service is becoming more and more important as we transform into a digitally social world. If you ask anyone in a service related or consumer field, they will tell you how unhappy the phrase “the customer is always right” makes them.  Luckily, in the tech realm, …

Fullstack Marketers Are Changing The Game

Small Companies Need Employees with Horizontal Knowledge of the Marketing Stack Startups are their own breed – of everything. We pride ourselves on doing things differently, being efficient (or lean), highly technical, and intelligently skilled. At Spinnakr, we have an “all hands on deck” (is that a nautical pun?) attitude about almost everything because we’re …

Email Marketing for Relationship Building: Getting Past the Customer Stage

To infinity and beyond! Content marketing. Email marketing. Depending on what corner of the internet you read, they’re either dead, or they’re thriving. From where I stand, I’d say they’re thriving. Well, “thriving” might not be the right word, but they are far from obsolete. Relationships still and will forever need to be built, and …

#SpinnakrTalks Real Time Marketing: 6 Marketing Experts Tell Us How To Win at RTM

Before yesterday, if someone had played a word association game with me and said “real time marketing,” I would have replied “Oreo!” Little did I know, Oreo didn’t set the stage for real time marketing, it just raised the bar pretty high and unleashed a furious buzz around the term. As it turns out, Old …

What Can We Learn From Marketing Campaigns Gone Wrong?

Any company can look at a brand like Dollar Shave Club and admire its viral marketing campaign. 10.8 million views and counting? Yes please. Getting fans to willingly share ads on their social media profiles is an invaluable win. It’s true that most companies (startups in particular) will never be as big as brands like …

Overcome Facebook Fatigue with Better User Targeting

For many years Facebook has been consider the king of social media marketing, but recently marketers have been questioning its effectiveness as other sites like Twitter and Instagram become more popular. Facebook continues to improve its platform, and yet it’ becoming less popular for business. What’s the problem? Seemingly, this can be attributed to an …

Beyond Web Analytics: Specialized Analytics You Should Be Using, But Probably Aren’t

If you’re an entrepreneur or a start up, you’re probably using some kind of web analytics like Google Analytics to monitor traffic to your website. But are you using analytics to see who’s emailing you, calling you, or following you on social media? There are a ton of analytics sites that can help you collect …

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