The Data Science of Digital Marketing

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Category Archives: Data

5 Biggest Big Data in 2014

There’s a lot of big data available in 2014, many of it free and offering up invaluable information for businesses. Can there be too much of a good thing? Definitely, especially when you’re having trouble narrowing it down. Consider these five best resources for free big data in 2014, or figure out if it’s time …

Best Round to Draft a Linebacker? Data Reveals Where NFL Teams Can Maximize Value

The NFL Draft is often referred to as an art form, rather than a science. While success in football isn’t hard to quantify, the trajectory from college football to professional football has been difficult to predict. Moreover, positions have been difficult to compare to one another, making the NFL draft incredibly unpredictable. I set out …

A Data-Centric Approach Will Lead To Customer Centricity

This article was originally posted on BigData-Startups.   A few years ago, with the rise of social media, many organisations thought that social media was the Holy Grail in marketing. Social media would solve all problems and customers would become the centre of each organisation. While social media has absolutely enabled customers to interact easier, …

E-Commerce Can No Longer Escape Big Data

The way E-commerce is conducted today and will continue to be conducted into the future is inextricably linked to big data implementation. Big Data allows businesses to reach customers on a never before seen scale and it allows businesses to provide customers with uniquely tailored experiences. The best businesses have shown us that success comes …

11 Skills You Need to Become a Fullstack Marketer & 23 Resources to Learn Them (plus a FREE eBook Download!)

This is a post in a series on fullstack marketing. You can download our ebook “The Complete & Essential Guide to Fullstack Marketing” below. The Complete & Essential Guide to Fullstack Marketing If you’ve been keeping up with our content, you should have a good idea of what a fullstack marketer is by now. If …

Rethinking Old Blog Content Under Hummingbird’s Watchful Eye

In digital marketing, there are some topics that are super fun and exciting to talk about (like social media trends), and some that aren’t as sexy. SEO is one of the not-so-sexy topics, but it’s incredibly important to your company’s overall content strategy, you can’t afford to ignore it. The easiest solution to improve your …

Infographics Are Dead: Why Your Content Team Should Stop Producing Them

It’s finally Q4, so I’m going to call it now: 2014 will be the year the infographic finally dies. I have nothing against infographics as a fun learning tool, and I actually quite enjoy viewing them. But they’ve grown tired, and lately I’ve heard a handful of important people cautioning against them. Producing infographics is …

#SpinnakrTalks: 5 SEO Experts Weigh in on Hummingbird & Encrypted Search

A few days ago I wrote about Google’s recent changes: 100% encrypted search queries and the implementation of their new algorithm, Hummingbird. I also mentioned that Spinnakr would be starting a series of panels – #SpinnakrTalks – to bring together industry professionals, strategists and enthusiasts. Yesterday we held our first panel and discussed Google’s moves …

Google’s Hummingbird & Encrypted Search Changes Provide New Challenges to Digital Marketing

The Basics: All Encrypted Search on Google The web is abuzz with news of Google’s recent updates to search security. If you’re not aware, or are having trouble understanding, I’ll explain. In 2011 Google switched to encrypted search for anyone who was logged into a Google account. That meant any organic search queries (searched by …

Dear Native Ads, Stop Trying So Hard

I’ve been hearing statistics lately that report “native advertisements,” (ads that are naturally embedded among a website’s content so that it looks just like content itself) are highly effective. The idea is that the ad won’t disrupt the viewer’s natural reading process, so s/he is more likely to read, engage with, or respond to the …

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