The Data Science of Digital Marketing

Spinnakr is a new kind of
analytics that takes action for you.

We target your website’s visitors automatically, tripling your sign-ups and sales.

Join our free beta!

Category Archives: Engagement

11 Skills You Need to Become a Fullstack Marketer & 23 Resources to Learn Them (plus a FREE eBook Download!)

This is a post in a series on fullstack marketing. You can download our ebook “The Complete & Essential Guide to Fullstack Marketing” below. The Complete & Essential Guide to Fullstack Marketing If you’ve been keeping up with our content, you should have a good idea of what a fullstack marketer is by now. If …

How SaaS Companies Can Use Social Proof to Boost Sales

Fact: “8/10 People Read Online Reviews Before Purchasing” Customer service is becoming more and more important as we transform into a digitally social world. If you ask anyone in a service related or consumer field, they will tell you how unhappy the phrase “the customer is always right” makes them.  Luckily, in the tech realm, …

6 Ways To Hack Conversions By Building Better Calls To Action

Calls to action are a web company’s best friend and closest ally. As you should know, calls to action are used to prompt a user or visitor to take some specific action; whether that’s to subscribe to a newsletter, download a piece of content, or start using a product. If done right, setting up appropriate …

#SpinnakrTalks Real Time Marketing: 6 Marketing Experts Tell Us How To Win at RTM

Before yesterday, if someone had played a word association game with me and said “real time marketing,” I would have replied “Oreo!” Little did I know, Oreo didn’t set the stage for real time marketing, it just raised the bar pretty high and unleashed a furious buzz around the term. As it turns out, Old …

Real Time Marketing in the Post-Oreo Era

Perhaps the most memorable moment from this year’s Superbowl wasn’t a touchdown or an incredible pass, but Oreo’s now famous tweet about “dunking in the dark.” With that single shot into the Twittersphere, Oreo set the real time marketing bar quite high. Thanks to the rise of second-screen media consumption – the idea that many …

Infographics Are Dead: Why Your Content Team Should Stop Producing Them

It’s finally Q4, so I’m going to call it now: 2014 will be the year the infographic finally dies. I have nothing against infographics as a fun learning tool, and I actually quite enjoy viewing them. But they’ve grown tired, and lately I’ve heard a handful of important people cautioning against them. Producing infographics is …

Hacking The Power of Viral Content

What makes some content go viral, while similar content never reaches any audience at all? Is it magic? Well, magic would certainly help, but the short answer is no. Sometimes, content strikes the right chord at the right moment, and in a perfect storm of virality it gets viewed by millions of people. Normally, however, …

Paid Ads: Why Startups Should Only Consider Them A Testing Ground

In recent years, social media has exploded into the front of consumers’ minds everywhere, and it has become a way of life for many.  Facebook touts nearly 700 million daily users on their network alone.  Companies and brands have rapidly started to take notice with 60% of companies adopting some type of inbound marketing initiatives …

Calls to Action are a Competition, and Non-Profits are Winning

Social media isn’t just for keeping in touch with your friends and family anymore, nor is it exclusively for businesses to run advertising campaigns. Charitable organizations have been making quite a splash on social media, too. Non profits actually have an advantage in digital marketing since they’re able to pull on your heart strings. But what …

Dear Native Ads, Stop Trying So Hard

I’ve been hearing statistics lately that report “native advertisements,” (ads that are naturally embedded among a website’s content so that it looks just like content itself) are highly effective. The idea is that the ad won’t disrupt the viewer’s natural reading process, so s/he is more likely to read, engage with, or respond to the …

Spinnakr is a service that helps you target your
website's visitors to increase conversions.

Our Google+ page