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Category Archives: Engagement

Data & Graph Search: What It Means For Marketing

Most marketers on Facebook would agree that the site has a funny way of showing its appreciation to the people who are spending big dollars to advertise. Just when brands finally get into the swing of things with a previous update, the social networking giant manages to roll out something new. By and large, these …

Power to the People: Online Community Management 101

Social media has given people the power to interact with brands anytime, night or day, whether it’s to rave about their favorite product or rant about terrible customer service. With great power in the hands of fans, great responsibility is entrusted to the community manager as more and more companies want to keep track of …

Marketing Game of Thrones: You Win or You Die

With the premiere of season three of Game of Thrones last Sunday, HBO generated tremendous excitement for one of the most popular shows on TV. Although the show has already developed a loyal following, HBO effectively used interactive marketing to further increase interest. With their seamless integration of online and IRL strategies, this marketing campaign …

Marketers, Remember the Meme! The Power of Shorthand Communication

Memes.* As you wake up and get your daily social fix you might see one. You might see them again on your smartphone on your way out to work and by the time you’re drinking your first coffee, you’ve had a laugh over several. It could be a new trending character on Reddit, a rehash …

Four Proven Ways to Boost Online Sales Using Social Proof

People like approval, and in the context of online shopping, approval comes in lots of different flavors. For a familiar example, think of Amazon. One way Amazon encourages approval-seeking after purchases is with recommendations and social icons that encourage buyers to share what they bought on Facebook or Twitter. But there are some unfamiliar and …

Seven Key Steps for Running a Stellar Webinar

Webinars, or interactive seminars broadcasted over the Internet, are great, scalable ways to increase your or your company’s web presence and online authority. Use webinars to establish yourself as a thought leader, teach prospective and new customers about your product, and gain new business. These tips that I’ve learned from presenting and attending webinars will …

Spinnakr Brings Kickstarter to Your Project’s Website

Kickstarter badge

Kickstarter is an amazing tool, but prospective pledgers can’t get all the information they want on Kickstarter, and can’t give money to Kickstarter through your website. This is a huge problem, since the success or failure of crowd-funding projects often depends on what happens off the Kickstarter page, mainly because It’s easy to fall off Kickstarter’s …

Why Your Website Should Target Foreign Language Visitors

Internet Growth by Language

In the nine years leading up to 2009, Arabic and Chinese content on the Internet grew twentyfold. Portuguese content x9, Spanish x7 and French x6. Content in English grew too, but it only tripled. It makes sense that there’s a significant correlation between people understanding what you’re offering and buying or using it.  Worldwide, 52 percent …

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