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Category Archives: Entrepreneurship

11 Skills You Need to Become a Fullstack Marketer & 23 Resources to Learn Them (plus a FREE eBook Download!)

This is a post in a series on fullstack marketing. You can download our ebook “The Complete & Essential Guide to Fullstack Marketing” below. The Complete & Essential Guide to Fullstack Marketing If you’ve been keeping up with our content, you should have a good idea of what a fullstack marketer is by now. If …

SpinnakrTalks: 6 Fullstack Marketers Discuss The Future of Digital Marketing

When there’s something new on the horizon in the tech/startup world, our favorite thing to do is talk it into an oblivion. Last week’s SpinnakrTalks Panel was our foray into the realm of full-stack marketing as we spoke to 6 full-stack marketing experts about the future of our industry. I strongly believe that the rise …

Fullstack Marketers Are Changing The Game

Small Companies Need Employees with Horizontal Knowledge of the Marketing Stack Startups are their own breed – of everything. We pride ourselves on doing things differently, being efficient (or lean), highly technical, and intelligently skilled. At Spinnakr, we have an “all hands on deck” (is that a nautical pun?) attitude about almost everything because we’re …

Paid Ads: Why Startups Should Only Consider Them A Testing Ground

In recent years, social media has exploded into the front of consumers’ minds everywhere, and it has become a way of life for many.  Facebook touts nearly 700 million daily users on their network alone.  Companies and brands have rapidly started to take notice with 60% of companies adopting some type of inbound marketing initiatives …

Can We All Stop Using the Term “Big Data?”

By now, it is clear that vendors (any company that monetizes in the “big data” industry) have effectively killed the term “big data.” Sure, industry leaders and the media helped in the process, but the biggest responsibility for the death of one of the most misunderstood and overly-hyped terms falls on the shoulders of the …

Do Pay What You Want Models Work?

How much would you pay for a cup of chili? Some Panera stores were letting the customer decide. They began implementing a “pay what you want” pricing model – a relatively new concept that many different industries are using to attract customers. They work by letting customers decide how much they want to pay for …

How Data Improves Paid Search & Customer Acquisition

Since the birth of this wonderful industry we call social media marketing, the organic growth vs. paid ads debate has been waging a messy war. It’s thought-provoking, sometimes polarizing, and perhaps even a question of morality. But one thing is for sure: when using any kind of search engine, there needs to be more clarity …

What Can We Learn From Marketing Campaigns Gone Wrong?

Any company can look at a brand like Dollar Shave Club and admire its viral marketing campaign. 10.8 million views and counting? Yes please. Getting fans to willingly share ads on their social media profiles is an invaluable win. It’s true that most companies (startups in particular) will never be as big as brands like …

To Be A Crowdfunding Success, Take A Closer Look at Its Economic Models

Crowdfunding, the financial innovation of the decade that has become the cure-all of funding for everything from niche products to feature films. But how does it work? And better yet why does it work? If it really is a cure-all, should you be using it for your own projects? Like every meaningful answer in life, …

25 Quotes about Entrepreneurship

Not every startup is the same, but there are certain things that are true about all those crazy people we call entrepreneurs. These 25 quotes are some of our favorites about startup life and entrepreneurship. I hope that some of them inspire you, others make you laugh, and some reassure you of this wild profession …

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