Category Archives: Growth Hacking

SpinnakrTalks: 6 Fullstack Marketers Discuss The Future of Digital Marketing

When there’s something new on the horizon in the tech/startup world, our favorite thing to do is talk it into an oblivion. Last week’s SpinnakrTalks Panel was our foray into the realm of full-stack marketing as we spoke to 6 full-stack marketing experts about the future of our industry. I strongly believe that the rise …

Fullstack Marketers Are Changing The Game

Small Companies Need Employees with Horizontal Knowledge of the Marketing Stack Startups are their own breed – of everything. We pride ourselves on doing things differently, being efficient (or lean), highly technical, and intelligently skilled. At Spinnakr, we have an “all hands on deck” (is that a nautical pun?) attitude about almost everything because we’re …

Hacking The Power of Viral Content

What makes some content go viral, while similar content never reaches any audience at all? Is it magic? Well, magic would certainly help, but the short answer is no. Sometimes, content strikes the right chord at the right moment, and in a perfect storm of virality it gets viewed by millions of people. Normally, however, …

Paid Ads: Why Startups Should Only Consider Them A Testing Ground

In recent years, social media has exploded into the front of consumers’ minds everywhere, and it has become a way of life for many.  Facebook touts nearly 700 million daily users on their network alone.  Companies and brands have rapidly started to take notice with 60% of companies adopting some type of inbound marketing initiatives …

Hacking Gmail’s Deep Links

I’ve got two hacks to share with you today: the first is a is a growth hack you can use at your startup and the second is a productivity hack. Hack #1: Link users directly to your verification emails When you’re onboarding new users, every additional hurdle you add will lower the number of users …

Growth Hacking is Here to Stay, So Get Used to it

Veteran digital marketer Alex Mouravskiy insists that “growth hacking”  is a bad idea. His  recent unpopular opinion attributes the virality of the growth hacking “fad” to the impressionable nature of the blogosphere; the tendency of startups to breathe one another’s fumes; the digital media’s willingness to lock down on buzzwords and soundbites; and the convenience of “growth …

Unpopular Opinion: Growth Hacking is a Bad Idea

About a month ago, Adam wrote a great blog post about some economic fallacies inherent in the idea of “growth hacking.” In the two years I’ve been creative director of my content marketing company, Stunt & Gimmick’s, and the 5 years I’ve been working as a marketing consultant, I’ve seen some stupid trends come and …

Three Big Economic Fallacies Behind Growth Hacking

Growth hacking is a radically powerful approach to scaling marketing efforts. To explain its potential, take a look at this formula to explain how marketers acquire customers: ROI of Marketing Effort = Size of Prospect Network * Conversion Rate to Customers * (Customer’s Lifetime Value  – Acquisition Cost) The promise of growth hacking is enabled by two important shifts …

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