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Category Archives: Ideas

spinnakr x Dress-Lace Maxi Dress with Lace Overlay

This spinnaker x dress-lace wrap front dress dress is a maxi dress though it also has a lace insert. It’s a beautiful black color with a long flowing skirt, that goes to the feet, split at the thigh. The material is polyester and elastane, a great combo with a soft to touch feel. The semi-sheer …

How to maximize your blog post’s reach with a $200 budget

As marketers, we realize that hitting the publish button on a new blog post just won’t cut it anymore. “If you build it, they will come” is now a distant fantasy on par with magical, dancing unicorns and candy rainbows. If you invest the time to craft a great content piece, you owe it to …

Which business model is best to choose for your online startup?

Choosing a business model that is best for your online startup is similar to choosing which girl to ask to your high-school prom. Any business model might work (i.e. she might say yes) and you can certainly try any of them (i.e. you can ask any girl), but finding the one that works best for …

5 Engaging Ways to Generate Case Studies & What to do With Them

Case studies are a great way to acquire new customers and are a major source of building credibility. Aside from a free trial, a case study is the best way to showcase to potential customers how some specific feature of your product/service will add value to their business. Last week, Eric Thomas discussed how “social …

Email Marketing for Relationship Building: Getting Past the Customer Stage

To infinity and beyond! Content marketing. Email marketing. Depending on what corner of the internet you read, they’re either dead, or they’re thriving. From where I stand, I’d say they’re thriving. Well, “thriving” might not be the right word, but they are far from obsolete. Relationships still and will forever need to be built, and …

Infographics Are Dead: Why Your Content Team Should Stop Producing Them

It’s finally Q4, so I’m going to call it now: 2014 will be the year the infographic finally dies. I have nothing against infographics as a fun learning tool, and I actually quite enjoy viewing them. But they’ve grown tired, and lately I’ve heard a handful of important people cautioning against them. Producing infographics is …

Calls to Action are a Competition, and Non-Profits are Winning

Social media isn’t just for keeping in touch with your friends and family anymore, nor is it exclusively for businesses to run advertising campaigns. Charitable organizations have been making quite a splash on social media, too. Non profits actually have an advantage in digital marketing since they’re able to pull on your heart strings. But what …

Can We All Stop Using the Term “Big Data?”

By now, it is clear that vendors (any company that monetizes in the “big data” industry) have effectively killed the term “big data.” Sure, industry leaders and the media helped in the process, but the biggest responsibility for the death of one of the most misunderstood and overly-hyped terms falls on the shoulders of the …

How Big Data is Changing Retail Experiences

The data shown here gives brick and mortar retailers a good reason to step up their game. Infographic: programming.oreilly.com

For years, companies with online shopping sites have had the luxury of tracking customers to optimize user experience and make profitable business decisions.  However with the huge boom of e-commerce and online shopping, until recently, these techniques were used minimally at the physical store level. This past July, the New York Times published an article …

Can Variable Pricing Models Work for Tech Startups?

Most people are familiar with the way that hotel and airline pricing models work, in that during times of higher travel the costs increase due to demand. This is one type of variable payment model, known as time-based pricing, which has been successfully used for years. But with so much success in the travel industry, …

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