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Category Archives: Public Relations

How SaaS Companies Can Use Social Proof to Boost Sales

Fact: “8/10 People Read Online Reviews Before Purchasing” Customer service is becoming more and more important as we transform into a digitally social world. If you ask anyone in a service related or consumer field, they will tell you how unhappy the phrase “the customer is always right” makes them.  Luckily, in the tech realm, …

Fullstack Marketers Are Changing The Game

Small Companies Need Employees with Horizontal Knowledge of the Marketing Stack Startups are their own breed – of everything. We pride ourselves on doing things differently, being efficient (or lean), highly technical, and intelligently skilled. At Spinnakr, we have an “all hands on deck” (is that a nautical pun?) attitude about almost everything because we’re …

#SpinnakrTalks Real Time Marketing: 6 Marketing Experts Tell Us How To Win at RTM

Before yesterday, if someone had played a word association game with me and said “real time marketing,” I would have replied “Oreo!” Little did I know, Oreo didn’t set the stage for real time marketing, it just raised the bar pretty high and unleashed a furious buzz around the term. As it turns out, Old …

Real Time Marketing in the Post-Oreo Era

Perhaps the most memorable moment from this year’s Superbowl wasn’t a touchdown or an incredible pass, but Oreo’s now famous tweet about “dunking in the dark.” With that single shot into the Twittersphere, Oreo set the real time marketing bar quite high. Thanks to the rise of second-screen media consumption – the idea that many …

Calls to Action are a Competition, and Non-Profits are Winning

Social media isn’t just for keeping in touch with your friends and family anymore, nor is it exclusively for businesses to run advertising campaigns. Charitable organizations have been making quite a splash on social media, too. Non profits actually have an advantage in digital marketing since they’re able to pull on your heart strings. But what …

What Consumers Need to Understand About Data and Privacy

Trending now: #Privacy Privacy is one of those things which everyone views in context. Everyone seems to be concerned with their privacy both on and offline. Privacy can either be viewed as a walled garden which only a select few are allowed entrance into or it can be like walking past your neighbor on a …

The Five Essential Elements of a Press Release

Contrary to popular belief, the press release has not gone the way of the dinosaur, which is why every startup (and at least one person in every company) should know how to write one. There are 5 absolutely essential elements for your press releases:  It must be newsworthy.  Let me repeat this, it MUST be …

6 Ways to Succeed in Public Relations: A Noob’s Guide to Tech PR

Prior to making my way into the world of PR, I held a variety of jobs. I worked at a law firm right out of college, as a radio intern with my NPR affiliate, as a Post-Production Coordinator with National Geographic Television, as a Social Media Coordinator for a documentary, and as a Swim Coach. …

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