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Category Archives: Social Media

11 Skills You Need to Become a Fullstack Marketer & 23 Resources to Learn Them (plus a FREE eBook Download!)

This is a post in a series on fullstack marketing. You can download our ebook “The Complete & Essential Guide to Fullstack Marketing” below. The Complete & Essential Guide to Fullstack Marketing If you’ve been keeping up with our content, you should have a good idea of what a fullstack marketer is by now. If …

How SaaS Companies Can Use Social Proof to Boost Sales

Fact: “8/10 People Read Online Reviews Before Purchasing” Customer service is becoming more and more important as we transform into a digitally social world. If you ask anyone in a service related or consumer field, they will tell you how unhappy the phrase “the customer is always right” makes them.  Luckily, in the tech realm, …

Fullstack Marketers Are Changing The Game

Small Companies Need Employees with Horizontal Knowledge of the Marketing Stack Startups are their own breed – of everything. We pride ourselves on doing things differently, being efficient (or lean), highly technical, and intelligently skilled. At Spinnakr, we have an “all hands on deck” (is that a nautical pun?) attitude about almost everything because we’re …

#SpinnakrTalks Real Time Marketing: 6 Marketing Experts Tell Us How To Win at RTM

Before yesterday, if someone had played a word association game with me and said “real time marketing,” I would have replied “Oreo!” Little did I know, Oreo didn’t set the stage for real time marketing, it just raised the bar pretty high and unleashed a furious buzz around the term. As it turns out, Old …

Real Time Marketing in the Post-Oreo Era

Perhaps the most memorable moment from this year’s Superbowl wasn’t a touchdown or an incredible pass, but Oreo’s now famous tweet about “dunking in the dark.” With that single shot into the Twittersphere, Oreo set the real time marketing bar quite high. Thanks to the rise of second-screen media consumption – the idea that many …

Hacking The Power of Viral Content

What makes some content go viral, while similar content never reaches any audience at all? Is it magic? Well, magic would certainly help, but the short answer is no. Sometimes, content strikes the right chord at the right moment, and in a perfect storm of virality it gets viewed by millions of people. Normally, however, …

Paid Ads: Why Startups Should Only Consider Them A Testing Ground

In recent years, social media has exploded into the front of consumers’ minds everywhere, and it has become a way of life for many.  Facebook touts nearly 700 million daily users on their network alone.  Companies and brands have rapidly started to take notice with 60% of companies adopting some type of inbound marketing initiatives …

Calls to Action are a Competition, and Non-Profits are Winning

Social media isn’t just for keeping in touch with your friends and family anymore, nor is it exclusively for businesses to run advertising campaigns. Charitable organizations have been making quite a splash on social media, too. Non profits actually have an advantage in digital marketing since they’re able to pull on your heart strings. But what …

What Consumers Need to Understand About Data and Privacy

Trending now: #Privacy Privacy is one of those things which everyone views in context. Everyone seems to be concerned with their privacy both on and offline. Privacy can either be viewed as a walled garden which only a select few are allowed entrance into or it can be like walking past your neighbor on a …

Overcome Facebook Fatigue with Better User Targeting

For many years Facebook has been consider the king of social media marketing, but recently marketers have been questioning its effectiveness as other sites like Twitter and Instagram become more popular. Facebook continues to improve its platform, and yet it’ becoming less popular for business. What’s the problem? Seemingly, this can be attributed to an …

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