Spinnakr Blog

Category Archives: Social Media

Twitter Strategy: the 80/20 Rule

Oct 8th, 2011 by Adam Bonnifield, has views and 0 comments

There are hundreds of 80 / 20 rules, but one that applies to Twitter is put especially well by Business Blogs: 80% of your social media activity should be about helping your community, and 20% should be about promoting yourself. Here’s why: “No one cares about you.  Instead, they care about how you can help [...]

More is Better: Respond to Traffic Spikes by Preparing for Traffic Spikes

Aug 17th, 2011 by Michelle Tellock, has views and 0 comments

We don’t say when because there’s something about the possibility, of more. More tequila, more love, more anything. More is better. First, forgive me for quoting Grey’s Anatomy. [Thanks.] Second, let me point out the obvious: more isn’t always better – unless you know how to handle yourself. The case with tequila is pretty obvious. [...]

Why does your website suck?

Jul 11th, 2011 by Michelle Tellock, has views and 0 comments

It’s the modern truism: technology changes quickly. Web self-publishing service Geocities – and its amazing variety of garish color schemes with HTML enhancements – doesn’t even exist as a service any more. The internet and seemingly omnipotent smartphones have fundamentally changed our way of life. We’ve become used to getting everything we want, when we [...]

The Big Revolt: Is a Tweet Uprising in the Cards?

Jun 27th, 2011 by Rachelle Palmer, has views and 0 comments

Things that won’t be happening anytime soon: The Spinnakr team having any kind of social life Or successful relationships A twitter uprising because of in-stream advertising   The introduction of in-stream advertising (Forced! about topics I don’t even like or want!) is a bunch of b.s.  I’m personally very irritated that some of my potential [...]

If Twitter is a classroom, what are your followers learning from you?

Jun 15th, 2011 by Michelle Tellock, has views and 0 comments

“I could never get people to speak up,” Professor Chakravarty said. “Everybody’s intimidated.” “It’s clear to me,” he added, “that absent this kind of social media interaction, there are things students think about that normally they’d never say.” Twitter and other backchannel technologies have begun to take foot in the nation’s classrooms. One of the [...]

What Are the Best Social Media Sites for Your Marketing Goals?

Apr 5th, 2011 by Christina Chang, has views and 0 comments

Which social media site generates the most traffic to your website? Should you use YouTube or Facebook to raise exposure for your brand? Is Twitter as effective as Tumblr in interacting with your customers and addressing their questions and complaints? To address these questions, CMO.com and SEO firm 97th Floor have created an infographic that [...]

Matching Social Media Budgets to Program Priorities

Mar 10th, 2011 by Michelle Tellock, has views and 0 comments

It might be tough – yet necessary – to measure social media’s ROI. One of the most difficult things about the ROI calculation, though, is knowing what kind of investments to be making in the first place. A recent survey of corporate social strategists by Altimeter Group suggests that budgets should be based on the [...]

It’s 2011: Do you know where your social ROI is?

Mar 10th, 2011 by Michelle Tellock, has views and 0 comments

Times they are a-changing. In 2008, 94% of companies did not measure the ROI of their social media presence. But, as Mashable’s Erica Swallow points out, “in 2011, that’s not an option. Business decisions are best made when they are based on hard numbers that measure success, and social media efforts are no longer an [...]

You Don’t Know What I Want

Mar 9th, 2011 by Rachelle Palmer, has views and 0 comments

Recently I watched the TED talk given by media researcher Johanna Blakley on the very titillatingly named topic : Social Media and the End of Gender.  And while I do think Blakley covered some interesting ground, what I found most interesting about the talk was the idea of communities being based on shared interests and [...]

When Walls Come Down: Personal Collides with Professional, and Social Succeeds

Feb 17th, 2011 by Michelle Tellock, has views and 0 comments

Step 1. Become a Twitter aficionado: use it personally, and then become a “social media expert” at your job. Tweet on behalf of your organization, sometimes even when you’re off the clock. Use some snazzy tool like HootSuite to help you manage your various personal and professional accounts. Step 2. While making use of said [...]