Category Archives: Start-Ups

Which business model is best to choose for your online startup?

Choosing a business model that is best for your online startup is similar to choosing which girl to ask to your high-school prom. Any business model might work (i.e. she might say yes) and you can certainly try any of them (i.e. you can ask any girl), but finding the one that works best for …

11 Skills You Need to Become a Fullstack Marketer & 23 Resources to Learn Them (plus a FREE eBook Download!)

This is a post in a series on fullstack marketing. You can download our ebook “The Complete & Essential Guide to Fullstack Marketing” below. The Complete & Essential Guide to Fullstack Marketing If you’ve been keeping up with our content, you should have a good idea of what a fullstack marketer is by now. If …

How SaaS Companies Can Use Social Proof to Boost Sales

Fact: “8/10 People Read Online Reviews Before Purchasing” Customer service is becoming more and more important as we transform into a digitally social world. If you ask anyone in a service related or consumer field, they will tell you how unhappy the phrase “the customer is always right” makes them.  Luckily, in the tech realm, …

6 Ways To Hack Conversions By Building Better Calls To Action

Calls to action are a web company’s best friend and closest ally. As you should know, calls to action are used to prompt a user or visitor to take some specific action; whether that’s to subscribe to a newsletter, download a piece of content, or start using a product. If done right, setting up appropriate …

SpinnakrTalks: 6 Fullstack Marketers Discuss The Future of Digital Marketing

When there’s something new on the horizon in the tech/startup world, our favorite thing to do is talk it into an oblivion. Last week’s SpinnakrTalks Panel was our foray into the realm of full-stack marketing as we spoke to 6 full-stack marketing experts about the future of our industry. I strongly believe that the rise …

Email Marketing for Relationship Building: Getting Past the Customer Stage

To infinity and beyond! Content marketing. Email marketing. Depending on what corner of the internet you read, they’re either dead, or they’re thriving. From where I stand, I’d say they’re thriving. Well, “thriving” might not be the right word, but they are far from obsolete. Relationships still and will forever need to be built, and …

Infographics Are Dead: Why Your Content Team Should Stop Producing Them

It’s finally Q4, so I’m going to call it now: 2014 will be the year the infographic finally dies. I have nothing against infographics as a fun learning tool, and I actually quite enjoy viewing them. But they’ve grown tired, and lately I’ve heard a handful of important people cautioning against them. Producing infographics is …

Google’s Hummingbird & Encrypted Search Changes Provide New Challenges to Digital Marketing

The Basics: All Encrypted Search on Google The web is abuzz with news of Google’s recent updates to search security. If you’re not aware, or are having trouble understanding, I’ll explain. In 2011 Google switched to encrypted search for anyone who was logged into a Google account. That meant any organic search queries (searched by …

Paid Ads: Why Startups Should Only Consider Them A Testing Ground

In recent years, social media has exploded into the front of consumers’ minds everywhere, and it has become a way of life for many.  Facebook touts nearly 700 million daily users on their network alone.  Companies and brands have rapidly started to take notice with 60% of companies adopting some type of inbound marketing initiatives …

Calls to Action are a Competition, and Non-Profits are Winning

Social media isn’t just for keeping in touch with your friends and family anymore, nor is it exclusively for businesses to run advertising campaigns. Charitable organizations have been making quite a splash on social media, too. Non profits actually have an advantage in digital marketing since they’re able to pull on your heart strings. But what …

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