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Category Archives: Strategy

Forget HootSuite: 5 Best Twitter Marketing Tools

Kevin ZellJun 13th, 2013

As Twitter becomes more widely used as a marketing tool for businesses, using it effectively and creatively will be critical.Given the nature of Twitter, if used incorrectly, a marketer will become overwhelmed and get lost among the constant stream of information. Similar to Spinnakr’s goal of helping businesses make informed decisions based on the data …

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Is Crowdfunding Here to Stay?

Andrew ChinMay 15th, 2013

Launched in 2009, Kickstarter has become the most popular crowd funding site today. Kickstarter and other crowd funding websites allow individuals to collectively fund projects such as artwork, movies, music, and games as well as hardware and tech projects. In exchange for funding, creators offer their backers rewards that range from social media shout outs to …

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Simple Hacks to Work Around Google’s (Not Provided) Analytics

Andrew ChinMay 2nd, 2013

In October 2011, Google announced that moving forward, searches done by users logged into a Google account would now be HTTPS encrypted. HTTPS encryption is simply an HTTP foundation along with an SSL security protocol. HTTP is the standard protocol used on the internet that enables web browsers and servers to communicate, while SSL is …

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Data & Graph Search: What It Means For Marketing

Eric TaylorApr 29th, 2013

Most marketers on Facebook would agree that the site has a funny way of showing its appreciation to the people who are spending big dollars to advertise. Just when brands finally get into the swing of things with a previous update, the social networking giant manages to roll out something new. By and large, these …

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5 Crazy Simple Steps to Customer Retention

Isamer BilogApr 23rd, 2013

Making a sale to a new customer is good, but making more sales to repeat customers is better. You want to avoid customer defection, which has the potential to occur when companies do not offer superior sales service. According to the Human Sigma, retained customers generate 1.7 times more revenue than other customers; this sheds …

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How To Startup: What I Learned From Startup Weekend DC

Isamer BilogApr 12th, 2013

Startup Weekend DC was an unbelievable experience that taught me how to take an idea from conception to fruition. Startups are conceived by building upon an idea and giving it life. Do you want to be part of this often unclear but always exciting business sector? Do you think you might have an entrepreneurial mindset? …

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Two Ways Social Bookmarking Can Improve Your Business

Andrew ChinApr 10th, 2013

Although not as well known as social media sites such as Twitter and Facebook, social bookmarking sites like Delicious, Stumble Upon and Clipboard can be equally as valuable tools for businesses. Similar to bookmarks in web browsers, social bookmarking sites allow users to save interesting or important web pages that are then visible to a …

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How to Optimize a Global Market

Isamer BilogApr 9th, 2013

Despite what many think, the internet was created for more than just cat memes and viral GIFs. Of course, we can understand the web as a tool to connect us to people around the world, given that it has made marketing to a global audience as easy as a click. Anyone’s company can enter foreign …

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Marketing Game of Thrones: You Win or You Die

Andrew ChinApr 2nd, 2013

With the premiere of season three of Game of Thrones last Sunday, HBO generated tremendous excitement for one of the most popular shows on TV. Although the show has already developed a loyal following, HBO effectively used interactive marketing to further increase interest. With their seamless integration of online and IRL strategies, this marketing campaign …

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How to Identify Your Product’s Bottleneck

Mattan GriffelMar 19th, 2013

  At a small startup, there’s usually only one person focused on growth full-time. The problem is that you can’t expect one person to be able to do everything at once. So how do you know where to start? A few weeks ago I introduced the lean marketing funnel as a framework for analyzing your customer lifecycle. This …

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