Spinnakr Blog

Category Archives: Strategy

Spinnakr Brings AngelList to Your Startup’s Website

Oct 21st, 2011 by Adam Bonnifield, has views and 0 comments

If you want to use your website to raise money from early-stage investors, there  aren’t a lot of great options, for three reasons: Company websites are customer-facing, so they spend more time describing current product offerings than team and long-term vision, Contact pages are built for mass communication, but most investors won’t want to use a [...]

Startups: 11 Ways Your Website Can Win You Investors

Oct 17th, 2011 by Adam Bonnifield, has views and 0 comments

Fundraising has been on our minds since Spinnakr joined 500 Startups.  In fact, fundraising is on lots of minds in the Valley, and everyone in our class at 500 wants to maximize their chances of raising capital. Since we have some expertise about what works and doesn’t in website engagement, and a tool that can be used to [...]

Twitter Strategy: the 80/20 Rule

Oct 8th, 2011 by Adam Bonnifield, has views and 0 comments

There are hundreds of 80 / 20 rules, but one that applies to Twitter is put especially well by Business Blogs: 80% of your social media activity should be about helping your community, and 20% should be about promoting yourself. Here’s why: “No one cares about you.  Instead, they care about how you can help [...]

More is Better: Respond to Traffic Spikes by Preparing for Traffic Spikes

Aug 17th, 2011 by Michelle Tellock, has views and 0 comments

We don’t say when because there’s something about the possibility, of more. More tequila, more love, more anything. More is better. First, forgive me for quoting Grey’s Anatomy. [Thanks.] Second, let me point out the obvious: more isn’t always better – unless you know how to handle yourself. The case with tequila is pretty obvious. [...]

Four Twitter Lessons Brands Can Learn from the Taliban

Jun 18th, 2011 by Adam Bonnifield, has views and 0 comments

The Taliban posted their first English-language tweet last month, finding time amidst their multi-front insurgency in Afghanistan to make progress on their social media strategy. The most obvious lesson: this should be a wake-up call to various brands and organizations who don’t seem to have time to figure out social media. If the Taliban can [...]

If Twitter is a classroom, what are your followers learning from you?

Jun 15th, 2011 by Michelle Tellock, has views and 0 comments

“I could never get people to speak up,” Professor Chakravarty said. “Everybody’s intimidated.” “It’s clear to me,” he added, “that absent this kind of social media interaction, there are things students think about that normally they’d never say.” Twitter and other backchannel technologies have begun to take foot in the nation’s classrooms. One of the [...]

Knowing Social Media Demographics for Your Marketing Strategy

May 25th, 2011 by Christina Chang, has views and 0 comments

Once you have developed your marketing goals, what else should you consider before you determine which social media platform is right for your campaign? One key factor is to identify which social media sites are used most by the audience that you want to target. A common mistake that many marketers make is thinking that [...]

Having No Strategy is Not a Winning Strategy

Mar 31st, 2011 by Rachelle Palmer, has views and 0 comments

Once upon a time, a manager came into an office.  Jim, he said, we need a social media strategy! A winning strategy! We need A Facebook Page!  and definitely a Twitter Account! Jim, ever the dutiful employee, opened up both. He copied information from the corporate website, got some google images. Then he sat back [...]