Psychographics look at the mental model of the consumer in the context of a customer lifecycle. Amazon.com has long been a leader in this space, through innovations like “recommended products” and “users like me also bought.” Its algorithms have learned to predict its users, and what they are interested in. And now, there are a [...]
From Inc: “LivingSocial, Clearspring, and Opower are just a few of the more recognizable start-ups that are based in Washington, but ‘scrappy up-and-comers,’ like skeevisArts and Spinnakr are setting down their roots, too.”
The End of Demographics: How Marketers Are Going Deeper With Personal Data
Psychographics look at the mental model of the consumer in the context of a customer lifecycle. Amazon.com has long been a leader in this space, through innovations like “recommended products” and “users like me also bought.” Its algorithms have learned to predict its users, and what they are interested in. And now, there are a [...]