Category Archives: User Behavior

How SaaS Companies Can Use Social Proof to Boost Sales

Fact: “8/10 People Read Online Reviews Before Purchasing” Customer service is becoming more and more important as we transform into a digitally social world. If you ask anyone in a service related or consumer field, they will tell you how unhappy the phrase “the customer is always right” makes them.  Luckily, in the tech realm, …

6 Ways To Hack Conversions By Building Better Calls To Action

Calls to action are a web company’s best friend and closest ally. As you should know, calls to action are used to prompt a user or visitor to take some specific action; whether that’s to subscribe to a newsletter, download a piece of content, or start using a product. If done right, setting up appropriate …

Email Marketing for Relationship Building: Getting Past the Customer Stage

To infinity and beyond! Content marketing. Email marketing. Depending on what corner of the internet you read, they’re either dead, or they’re thriving. From where I stand, I’d say they’re thriving. Well, “thriving” might not be the right word, but they are far from obsolete. Relationships still and will forever need to be built, and …

Hacking The Power of Viral Content

What makes some content go viral, while similar content never reaches any audience at all? Is it magic? Well, magic would certainly help, but the short answer is no. Sometimes, content strikes the right chord at the right moment, and in a perfect storm of virality it gets viewed by millions of people. Normally, however, …

Calls to Action are a Competition, and Non-Profits are Winning

Social media isn’t just for keeping in touch with your friends and family anymore, nor is it exclusively for businesses to run advertising campaigns. Charitable organizations have been making quite a splash on social media, too. Non profits actually have an advantage in digital marketing since they’re able to pull on your heart strings. But what …

Dear Native Ads, Stop Trying So Hard

I’ve been hearing statistics lately that report “native advertisements,” (ads that are naturally embedded among a website’s content so that it looks just like content itself) are highly effective. The idea is that the ad won’t disrupt the viewer’s natural reading process, so s/he is more likely to read, engage with, or respond to the …

Email Marketing is Changing, Not Dying

Email marketing is one of the most (if not the most) important marketing channel for businesses. However, achieving success with email is becoming more and more challenging for marketers. This article will give the statistics that demonstrate why email engagement is so important. I’ll also highlight the different tactics and techniques you can use to …

If You Want Your Content to be Shared, Get Emotional

Let’s say you’re a content marketer (and I think it’s safe to assume you are). Wouldn’t it be incredible if a post you authored went as viral as one of BuzzFeed’s lists? We know how important it is for our content to be shared, but it seems that we usually hit the publish button with …

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