Category Archives: User Experience

5 Engaging Ways to Generate Case Studies & What to do With Them

Case studies are a great way to acquire new customers and are a major source of building credibility. Aside from a free trial, a case study is the best way to showcase to potential customers how some specific feature of your product/service will add value to their business. Last week, Eric Thomas discussed how “social …

How SaaS Companies Can Use Social Proof to Boost Sales

Fact: “8/10 People Read Online Reviews Before Purchasing” Customer service is becoming more and more important as we transform into a digitally social world. If you ask anyone in a service related or consumer field, they will tell you how unhappy the phrase “the customer is always right” makes them.  Luckily, in the tech realm, …

6 Ways To Hack Conversions By Building Better Calls To Action

Calls to action are a web company’s best friend and closest ally. As you should know, calls to action are used to prompt a user or visitor to take some specific action; whether that’s to subscribe to a newsletter, download a piece of content, or start using a product. If done right, setting up appropriate …

Email Marketing for Relationship Building: Getting Past the Customer Stage

To infinity and beyond! Content marketing. Email marketing. Depending on what corner of the internet you read, they’re either dead, or they’re thriving. From where I stand, I’d say they’re thriving. Well, “thriving” might not be the right word, but they are far from obsolete. Relationships still and will forever need to be built, and …

Infographics Are Dead: Why Your Content Team Should Stop Producing Them

It’s finally Q4, so I’m going to call it now: 2014 will be the year the infographic finally dies. I have nothing against infographics as a fun learning tool, and I actually quite enjoy viewing them. But they’ve grown tired, and lately I’ve heard a handful of important people cautioning against them. Producing infographics is …

Hacking The Power of Viral Content

What makes some content go viral, while similar content never reaches any audience at all? Is it magic? Well, magic would certainly help, but the short answer is no. Sometimes, content strikes the right chord at the right moment, and in a perfect storm of virality it gets viewed by millions of people. Normally, however, …

#SpinnakrTalks: 5 SEO Experts Weigh in on Hummingbird & Encrypted Search

A few days ago I wrote about Google’s recent changes: 100% encrypted search queries and the implementation of their new algorithm, Hummingbird. I also mentioned that Spinnakr would be starting a series of panels – #SpinnakrTalks – to bring together industry professionals, strategists and enthusiasts. Yesterday we held our first panel and discussed Google’s moves …

Dear Native Ads, Stop Trying So Hard

I’ve been hearing statistics lately that report “native advertisements,” (ads that are naturally embedded among a website’s content so that it looks just like content itself) are highly effective. The idea is that the ad won’t disrupt the viewer’s natural reading process, so s/he is more likely to read, engage with, or respond to the …

Email Marketing is Changing, Not Dying

Email marketing is one of the most (if not the most) important marketing channel for businesses. However, achieving success with email is becoming more and more challenging for marketers. This article will give the statistics that demonstrate why email engagement is so important. I’ll also highlight the different tactics and techniques you can use to …

How Big Data is Changing Retail Experiences

For years, companies with online shopping sites have had the luxury of tracking customers to optimize user experience and make profitable business decisions.  However with the huge boom of e-commerce and online shopping, until recently, these techniques were used minimally at the physical store level. This past July, the New York Times published an article …

Our Google+ page