Case studies are a great way to acquire new customers and are a major source of building credibility. Aside from a free trial, a case study is the best way to showcase to potential customers how some specific feature of your product/service will add value to their business. Last week, Eric Thomas discussed how “social proof” can influence the buying process, citing that 84% of consumers actively consider online reviews before making a purchase.
For B2B companies, a case study serves the same purpose as an ecommerce site’s online reviews. We know it’s important to host case studies on your site to aide prospects in the sales process, but how do you go about gathering case studies? Read More