What makes some content go viral, while similar content never reaches any audience at all? Is it magic? Well, magic would certainly help, but the short answer is no. Sometimes, content strikes the right chord at the right moment, and in a perfect storm of virality it gets viewed by millions of people.
Normally, however, it takes a lot of careful planning and considerations. You need amazing content that’s optimized to be easily shared, which includes an alluring headline that is going to entice everyone into clicking and sharing. Many people share based on the headline, and don’t even look at the article itself, or they share because they believe that sharing will make them look good…but more on this later. Copyblogger suggests that 8 out of 10 people do not go past the headline, so choose wisely.
It also takes a lot of testing to find the perfect formula for your audience. We’ll take a more in-depth look at exactly how content goes viral, along with some examples, but first let’s discuss why it even matters in the first place. Read More