In recent years, social media has exploded into the front of consumers’ minds everywhere, and it has become a way of life for many. Facebook touts nearly 700 million daily users on their network alone. Companies and brands have rapidly started to take notice with 60% of companies adopting some type of inbound marketing initiatives this year. There are many strategies for achieving success with social media marketing, but two basic overarching principles remain: organic and paid promotion.
Gaining organic readership takes time and patience but is very effective, thanks to the active participation of users who are genuinely interested in the brand, service, or product. Paid readership can also be effective if it’s done right, but it can be very costly, and may takes a long time to see a return on your investment. While paid strategies can yield impressive results, I feel that almost all small our young companies should spend the largest share of their social media resources in garnering organic growth. Here’s a look at which option may be best for your business. Read More