It’s finally Q4, so I’m going to call it now: 2014 will be the year the infographic finally dies. I have nothing against infographics as a fun learning tool, and I actually quite enjoy viewing them. But they’ve grown tired, and lately I’ve heard a handful of important people cautioning against them. Producing infographics is not only expensive, but the strategy behind them is often flawed. The social sharing of infographics is typically what justifies its cost, but what happens if your content doesn’t go viral? What happens with readers are just plain bored with a static piece of content?
The C Suite Doesn’t Care About Your Infographic
Last month when I was at TrackMaven’s Competitive Summit, keynote Speaker Joe Payne cleverly mocked modern marketers who put way too much value on extras like infographics, and other things that the C suite simply doesn’t care about. He warned the room full of digital marketers not to be “court jesters;” aka the idiot running into the conference room Read More