Boost Your Yelp Rating with Spinnakr Messaging
84% of purchasing decisions are informed by online reviews, and 70% are influenced by online customer-created content, so it’s important to take an active role in encouraging and collecting positive customer reviews.
The Big Problem: Your Biggest Fans aren’t Thinking About Reviews
There’s one big obstacle to collecting reviews from your biggest fans. The people who feel most positive about your offering usually aren’t thinking about reviews. The fact is, enthusiastic and repeat customers don’t need reviews to help their decision—it’s already been made. The downside of their good feelings is that their endorsements of your offering can’t be used to grow your business if you don’t collect them.
If you want to encourage Yelp reviews right on your website, you don’t have a lot of great options. Yelp icons can be downloaded from their Flickr account, and added to your website, but those aren’t effective. They’re small, easy to overlook, and lack a call to action (asking for a review) in that they’re likely surrounded by other buttons and social media plugins.
Our Solution: Target Yelpers When They’re Primed to Write a Review
Spinnakr knows when Yelp users arrive on your site, and targets them specifically with a special and clear call to action that’s displayed when they’re most inclined to write a review. Spinnakr’s Yelp message is displayed as an overlay on your site, and says “Welcome, Yelper! Click here to write a review!” The results are:
- Focusing the attention of Yelpers on reviews
- Reminding them about your Yelp presence when they return to your site
- A larger number of Yelp reviews
- A positive cycle of more reviews, and thus more sales
To sign up for Spinnakr messaging to Yelpers, or to learn more, visit spinnakr.com.